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Lotus Bakersfield Corp Lotus Bakersfield Corp incudes four Spanish-language and one English-language radio stations that serve the rapidly-growing Greater Bakersfield area and surrounding Southern San Joaquin Valley, KVMK-Max-FM 96.5FM, KIWI-Radio Lobo 102.9FM, KPSL-Concierto 92.1FM, KCHJ-El Gallito 1010AM and KWAC-ESPN Deportes 1490AM. In our 5th decade of broadcasting, we specialize in reaching our Hispanic communities, mindful of their differences in demography, consumer habits and media preferences. We acommodate these differences through highly-targeted programming -four stations, four different formats, four distinct audiences. We conduct more events each year than does any other area Spanish station group. Our annual events give sponsors high exposure within our Hispanic communities. Our music festivals, free to the public, draw thousands and deliver an exciting day of live Latin music, food, beverages, and sponsor booths. Our Hispanic Health and Safety Fair brings together healthcare and community organizations to provide free medical tests, exams and important information regarding health issues. For over 30 years, with "Crew of the Week," we have joined with business partners to provide free lunch for selected farm workers, packing plant crews, and other industry workforces. Building a business and brand is a challenge and you need the proper tools to succeed. We produce quality commercial messages with experienced on-air talent, working in state-of-the-art production facilities. We believe that good creative messages come from more than price points and phone numbers. We strive to paint our spots with voice, music, sound effects and effective copy. We view Spanish radio as emotional and work to create in our listeners a desire to participate, to take action. In an area where Hispanic families comprise roughly half the population, Lotus Bakersfield Corp reaches a significant portion of our market's consumers. We work hard to match your needs with our services and give you the very best in English and Hispanic broadcast marketing.
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Copyright © 2008 Lotus Bakersfield |
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